The Digital Marketing Fundamentals course introduces participants to the key strategies and tools used to promote products, services, and brands in the digital environment. As businesses increasingly rely on online platforms to reach customers, understanding digital marketing has become essential for modern organisations.

This course provides a practical overview of major digital marketing channels such as search engines, social media platforms, online advertising, and content marketing. Participants will learn how digital campaigns are planned, executed, and measured using data-driven insights.

Through real-world examples and discussions, the course helps participants understand how organisations use digital marketing strategies to improve brand visibility, generate leads, and engage with customers in the digital marketplace.

This course is suitable for professionals who want to build business applications and automate workflows using Microsoft Power Platform.

It is especially suitable for:

• Business users
• Citizen developers
• Process improvement teams
• IT support professionals
• Power Platform users
• Functional consultants
• Operations and administrative teams
• Professionals involved in workflow automation or low-code solution development

Participants should have basic knowledge of business processes and Microsoft 365 applications.

Before attending this course, participants are recommended to have:

• Familiarity with Microsoft 365 applications such as Excel, SharePoint, Teams, or Outlook
• Basic understanding of business workflows and approval processes
• General awareness of data sources, forms, and reporting concepts
• Interest in building apps, automating tasks, and improving business processes
• Prior experience with Power Apps or Power Automate is helpful but not mandatory

At the end of this course, participants will be able to:

• Build low-code business applications using Microsoft Power Apps
• Create automated workflows and approval processes using Power Automate
• Work with Microsoft Dataverse, connectors, and common data sources
• Design practical app and automation solutions for business process improvement
• Manage, test, and deploy Power Platform solutions effectively

• Introduction to Microsoft Power Platform, Power Apps, Power Automate, and Dataverse
• Building canvas apps and model-driven apps for business scenarios
• Creating automated workflows, approvals, notifications, and process automation
• Connecting apps and flows to Microsoft 365, Dataverse, SharePoint, and other data sources
• Managing app design, data forms, business rules, and user experience
• Testing, deploying, monitoring, and maintaining Power Platform solutions
• Understanding environment management, governance, and solution best practices