This course is designed to equip experienced Scrum Masters with the knowledge and skills required to improve team effectiveness and support agile delivery at a deeper level.

Participants will learn how to apply Scrum principles in complex situations, facilitate meaningful conversations, coach teams and individuals, support Product Owners, manage conflicts, remove organisational impediments, and encourage continuous improvement. The course also focuses on the Scrum Master as a servant leader who helps teams improve transparency, inspection, adaptation, collaboration, and value delivery.

Through structured learning, practical scenarios, and exam-focused guidance, participants will gain the confidence to strengthen their Scrum Master practice, support high-performing Scrum Teams, and prepare for the advanced Professional Scrum Master certification exam.

This course is suitable for Scrum Masters and agile practitioners who already understand Scrum and want to strengthen their advanced Scrum Master capabilities.

It is especially suitable for:

• Experienced Scrum Masters
• Agile coaches
• Team leaders
• Product Owners
• Project managers working in agile environments
• Agile team members with Scrum experience
• Managers supporting Scrum Teams
• Professionals preparing for advanced Professional Scrum Master certification

Participants should have prior knowledge of Scrum and practical experience working with Scrum Teams.

Before attending this course, participants are recommended to have:

• Understanding of Scrum theory, values, accountabilities, events, artifacts, and commitments
• Experience as a Scrum Master or agile team member
• Familiarity with agile delivery, team collaboration, and product development
• Basic understanding of facilitation, coaching, and continuous improvement
• Completion of a foundational Scrum Master course is helpful but not mandatory

By the end of this course, participants will be able to:

• Understand the fundamentals of digital marketing strategies and channels
• Identify key digital marketing platforms including search engines and social media
• Understand how online advertising and content marketing support business growth
• Recognise how digital marketing campaigns are measured using performance metrics
• Apply digital marketing concepts to improve online visibility and customer engagement

• Introduction to digital marketing ecosystem
• Search engine marketing and online advertising
• Social media marketing strategies
• Content marketing and digital engagement
• Website performance and analytics basics
• Planning and measuring digital marketing campaigns